Tag Archives: SEO Cheshire

8 More Tips for an Effective Website SEO Audit

1. Redirect checks Use a tool such as the one found here (http://livehttpheaders.mozdev.org) to check all redirects in use o your site return an effective status code. 2. Internal linking checks. Look for pages that have excessive links (Beware of … Continue reading

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10 Tips for an Effective Website SEO Audit

The following quick reference guide is meant as a ready reference to aid in reviewing how well your site is set up to perform well from a search perspective. Usability Though not immediately obvious as an element that should be … Continue reading

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Top 10 Tips for Returning High on Organic Searches

Achieving high rankings on internet searches is a process based on applying many steps. However, there are a number of elements often considered to be more critical. Here’s a quick summary. Title tags Considered by most experts to be the … Continue reading

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5 Big big things to avoid to head off Negative Search Impact

It’s easy to go wrong in your search efforts if you don’t apply a methodical and painstaking approach that is well recorded and tracked, but here are five of the major ‘school boy errors’ to watch out for: Poor or … Continue reading

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The Importance Of Keyword Research: 4 Key Steps

You must have clear marketing, and more specifically online marketing goals, in mind before you embark on the process of identifying the keywords and phrases you want to target through your online presence. Effective and diligent work here is one … Continue reading

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10 Tips for a Smart SEO Strategy

1. SEO integration is key SEO must be integrated into your daily routines as part of your online marketing strategy. Simply treating it as a one off project will almost certainly not get you the results that you crave. This … Continue reading

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Black Hat SEO: How to Get Your Site Banned by the Search Engines

There are some critical mistakes that you can make when making efforts to improve your online search performance. Even worse you may come across organisations who deliberately apply these techniques to bring about search performance improvement. Best advice is to … Continue reading

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Organic (Natural) Search vs Pay per Click (PPC)

Many people are confused the difference between organic search, often referred to as natural search and Pay per click, also known as PPC, or Google Adwords. The fundamental difference is that PPC is paid advertising i.e. your appearance in the … Continue reading

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Header (H1, H2, H3) Tags

The H tags define the content hierarchy of your pages. H1 essentially acts as the headline for the page, H2 are subheadings, and H3 are sub sub or tertiary headings. From a search perspective the engines tend to favour keywords … Continue reading

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