1. Colours and Font.
Do ensure that you use limited colour palettes and web friendly fonts. Avoid going to wild and wacky with a myriad of colours as this will detract from your core messages. Pick a font and stick to it. Sans serif fonts are best, such as arial and verdana. These are web friendly and will render well on screen
2. Professional design.
Ensure you have a professional looking design that doesn’t look amateurish. It sends the right impression if people think you’ve spent good quality time putting your site together.
3. The Rule Of 7.
Work hard on limiting your top level navigation menu to seven options. This will aid the user experience and enhance the ability to navigate easily around your site.
4. The Rule Of 3.
Most web pages are broken down into three vertical sections. This works best for browsers and visitors so don’t be tempted to walk past this standard.
5. Out Of Date Content.
Avoid out of date content at all costs. Nothing sends a signal that says “I don’t care” any stronger than web content that is blatantly out of date. The flip of this is to ensure, as best you can, that you keep your site refreshed with new, topical content. Regular updates are great, both for the user experience and search engines.
6. Use “trust logos” above the fold.
Do you have accreditations and/or relevant qualifications? If the answer’s yes then please make sure you flaunt them. They help to give your visitors confidence that you are a person/business to do business with, and help to reinforce any other positive messages that people may have received about you.
7. Slow loading content.
The average web user is in a hurry. They don’t have time to wait for slow loading content, so ensure that the build and hosting arrangements for your site are optimised to ensure your pages load as quickly as possible. With images, ensure they are optimised effectively for rendering on line; they have to resolve at no more than 72dpi. Try loading an image with a few mb on board and you’ll son n realise the error of your ways.
8. Links throughout text.
Ensure that you have a healthy spread of logical keyword rich text links throughout your site. This helps the search engines to find all of your content and makes the navigation experience for you human visitors simpler.
9. Different browser views.
We’re now up to version 9 of Microsoft’s Internet Explorer, and on top of that we have Safari, Chrome, Firefox etc… and the chances are that your site will render differently in all of them. Hence you need to ensure that your site is coded and built with each of theses search engines and different screen sizes in mind or you may be subjecting visitors to an experience that you’re not counting on. Ensure that you test across the range of browser platforms prior to launch.
10. Standout from the crowd.
By all means be inspired by other sites, but don’t be tempted just to copy. Focus on differentiating your site form all of the others out there and particularly make sure you stand out from your direct competitors.